VIVEK SHRAYA REVEALS NEW SINGLE / VIDEO FROM UPCOMING LP
WATCH / SHARE “AM I DOING ENOUGH?” VIDEO
BUY / STREAM “AM I DOING ENOUGH?” HERE
NEW MODELS DUE OUT OCTOBER 9, 2025 VIA TWIN FANG RECORDS
PRE-SAVE NEW MODELS HERE
“...Shraya relies less on words and more on conveying an emotional journey through sound and vocoder-assisted voice, bending and stretching across every moment to take up space….What follows isn't a literal scream or cry, but Shraya's own sonic synthesis of meditative coos colliding into a bombastic end, leaving listeners with a sense of catharsis that can't really be put into words.” — Melody Lau - CBC MUSIC (on “When I’m Overcome”)
Photo Credit : Paul Mpagi Sepuya // DOWNLOAD HIGH-RES
Today, multi-hyphenate artist Vivek Shraya reveals the new single, “Am I Doing Enough?”, from her upcoming album, New Models, out October 9, 2025 via Twin Fang Records. “In the past four years, ‘Am I doing enough?’ is the question I have asked myself the most,” says Shraya. “Some of this questioning likely comes from the very real contemporary pressure to be optimizing at all times. But it’s hard to feel like any act or gesture is adequate when witnessing rights being taken away or mass death.
“Or is this response a cop-out, a way to not engage and feel safe? When I look around right now, I’m troubled by the every-man-for-himself, hunker-down mentality we seem to have adopted. This song is me expressing the ache of forever falling short. It’s also a plea for us to consider that we all could be doing a little more to make the world a better place.”
The new single arrives with a video from director Julia Hendrickson. “I wanted to explore the quiet dynamics of emotional support,” says Hendrickson. “This piece is about the difficulty of asking for help, the tension of interdependence, and the strength it takes to show up for someone else even when you’re unsure of your own stability. In the repetition and shared weight I hope there’s a sense of tenderness, care, and struggle.”
https://www.youtube.com/watch?v=W7dFHzedsNo